Scientists Meet Scientists – TUM-IAS Wednesday Coffee Talk by Prof. Maja Horst: "Does it matter how we talk about AI in public?"

Picture motive of the Wednesday Coffee Talks, showing a blue cup and two steam clouds rising from it

On November 3rd, Hans Fischer Senior Fellow Prof. Maja HorstDepartment of Technology, Management and Economic Innovation at DTU, will talk at our TUM-IAS Wednesday Coffee Talk.

Title: Does it matter how we talk about AI in public?

Date: November 3rd, 2021
Time: 13:00 (until approx.14:00)


Does it matter how we talk about AI in public?

Maja Horst, Professor DTU and TUM-IAS Hans Fischer Senior Fellow 2021-2024

AI is expected to have transformative effects in many industries and in the public sphere as well. Simultaneously, voices in the public sphere consider AI a threat to social values and practices. This talk will present a research project dedicated to the study of the effects of such a highly charged public and policy communication environment on the conditions for AI innovation. The project adopts a perspective of studying innovation communication as an integrated part of the research and innovation process. Positive expectations about the future technology are necessary for the generation of resources, such as funding, legitimacy and human talent. At the same time, public imaginations of particular technological futures can have adverse effects, for instance on the political decision-making to allow, postpone or deny experimental use of big data or AI in public services. Communication is therefore not an add-on to AI development, but a constituent part of how technologies can and will be developed.


Location: Hybrid format: Auditorium of the TUM Institute for Advanced Study, Lichtenbergstr. 2a, Garching; simultaneously via Zoom (to get access information, please e-mail Please note that due to the ongoing pandemic, all TUM buildings are currently subject to the “3G rule” (access only to persons that are vaccinated, tested or recovered). There is a testing facility down the road at the StudiTUM building (Lichtenbergstr. 3;

Registration: The TUM-IAS Wednesday Coffee talks are currently held in a hybrid format. To register, please send an email to indicating whether you will be participating online or on-site.


The TUM-IAS Wednesday Coffee talks are currently held in a hybrid format. 
Would you like to receive regular updates on the TUM-IAS Wednesday Coffee Talk and the Zoom link / on-site information? Just send a short note to!

An overview on upcoming and past TUM-IAS Wednesday Coffee Talks can be found at the TUM-IAS Wednesday Coffee Talk Overview.